Types of gift boxes
- Sets with a gift item – a bottle or cans with a glass, a tumbler or an accessory, with an insert that holds every element in place.
- Window boxes – the product is visible through a cut-out or a film window, without opening the pack.
- Boxes with a handle – made for carrying, with a reinforced base and a closure that does not open on the way.
- Rigid boxes – the premium option: paper-wrapped greyboard with a lid, a drawer or a magnetic closure.
- Advent calendars and tasting sets – many compartments, each fitted to its own product.
How we design
We start with the product: the size and weight of the bottle or cans, the gift item in the set and where the box is meant to stand – on the shelf, at the checkout or on an island. Based on that we choose the board, the insert structure and the closure. Before production you get a 3D visualisation, and then a physical prototype that we test with the real product.
What we focus on
- Product safety – glass must not shift or knock; the insert holds the bottle and the glass in transport too.
- Shelf impact – the front of the box, the window and the finishes show the product and the brand from several metres away.
- Logistics – a box that ships flat or has a crash-lock base, the size of the shipping case and the number of units per pallet.
- Mandatory copy – ingredients, warnings, EAN codes and recycling marks are prepared as part of our DTP and prepress work.
- Recycling – wherever the product allows, board inserts instead of plastic, so the whole box can go into paper recycling.
Materials and finishes
Solid board for folding boxes, micro-flute corrugated board (E or F) for heavier sets and greyboard for rigid boxes. Finishes: matt, gloss or soft-touch lamination, spot varnish, hot-foil gold and silver stamping and embossing. We match the printing technology to the run size.
Who it’s for
For FMCG and drinks brands preparing sets for Christmas, Father’s Day or Mother’s Day, limited editions and promotions in retail chains – and for companies ordering gift sets for clients and partners. If the set is to reach the customer as a whole, we design the box together with a gift bag.
Planning a gift set for the season?
Tell us what product goes into the box and in what quantity – we will come back with questions, a visualisation and a quote.
Email usCommon questions
What is the minimum run size?
We can make a prototype as a single piece, and short runs in digital print. For larger runs we usually move to offset and a cutting die, which lowers the cost per unit.
Can you design an insert for the bottle and the glass?
Yes. We design board inserts for the specific product – the bottle, the cans and the glass – and test them on a prototype with the real product.
When should we start preparing for the Christmas season?
Ideally a few months ahead: design, prototype and approval take time, and before Christmas suppliers’ schedules are full. We plan the timeline backwards from the date the set has to reach the stores.
Is the box recyclable?
We design it so that it can go out with paper waste: board inserts instead of plastic and no parts that are hard to separate – wherever the product allows.
