Services

Counter and checkout displays

The checkout area is where impulse purchases happen, and space there is tight. A counter display has to be small, stable, legible from a metre away and quick to restock. We design it so that the store wants to put it out and the shopper reaches for the product.

Bombay, Martini and mojito promotional set

Typical uses

  • confectionery, chewing gum, bars and snacks at the checkout,
  • cosmetics in small packs, samples and minis,
  • electronic accessories, batteries, gift cards,
  • OTC products and supplements in pharmacies,
  • new products and limited editions on counters in specialist stores.

Structures we use

  • Tray and header display – the classic: a product tray and a header board with your message.
  • Stepped display – several tiers for better visibility of multiple variants.
  • Display with compartments / dividers – keeps multiple SKUs in order.
  • Outer case that turns into a display – tear off the perforated section and the shipping carton becomes a display (a solution close to SRP).

What you get

A structure tailored to your product’s packaging, a 3D visualisation, a prototype, print-ready files, production and – if needed – kitting with product and shipping to your warehouse or stores.

Common questions

What is the typical size of a counter display?

Most commonly the base is around 20–35 cm wide and deep, but we always tailor the size to the product and the space the retailer allocates at the checkout.

Can you fill the displays with product?

Yes, we organise kitting: filling displays with product, film-wrapping them or packing them in shipping cartons, and dispatch.

Planning an in-store campaign?

Describe your project in an email – within one working day we’ll get back to you with questions, a timeline and a production quote.

Email us